Mid-Atlantic NATO "Cinema Show & Tell" 2017

DAY ONE: Tuesday, May 9, 2017

This event will be held at Waterford Springfield, 6715 Commerce Street, Springfield, VA 22150

9:30 AM - 1:30 PM - Registration Table open
pick up name tag & event tickets

10:00 AM - 11:00 AM - Mid-Atlantic NATO General Membership Mtng & Legislative Update
With Special Guest Chris Gill, Christian & Barton
Virginia Legislative Advocate for Mid-Atlantic NATO

11:00 AM - 12:00 PM - NATO "State of the Industry" Issues Briefing
Belinda Judson, NATO State Government & Regional Liaison
David Binet, NATO Director of Membership

12:00 PM - 1:00 PM - Credit Card Processing Seminar
Wynn Salisch, Casablanca Ventures

Credit Card Processing is confusing to almost everyone, from the rates and fees to PCI compliance to new technologies like EMV. This session will finally explain, in plain English, how payments flow through the system, the system's various participants, how rates and fees are set and how they can be reduced, what PCI means and why compliance is so important, what EMV is and how it works, how to better secure a theatre's payments infrastructure to prevent costly breaches, what encryption and tokenization are, how to prevent chargebacks, and how to increase donations and boost concession sales per capita through electronic payments. Questions from the audience are encouraged throughout this interactive session and attendees leave with a newfound understanding of electronic payments and associated best practices. The presenter is a veteran of both stage and screen theatre operations and the payments industry.

The information included applies to and is valuable for everyone at all levels. Even CFOs of major Fortune 500 companies don’t understand how the payments industry works or the financial side of the industry, or the true risk exposure of data security issues facing them, because no one can be an expert at everything. Managers who don’t control their companies’ merchant accounts will find it valuable as well in how it explains how transactions flow and why certain things happen with approvals, declines, etc. and best practices at the unit level for protecting cardholder data and preventing hacker incursions both at the cinema and in their own personal lives.

1:00 PM - 3:15 PM - Trade Show & Lunch
(Lunch ends at 2:15 PM)

3:15 PM - 4:15 PM - What, When, and How:
The Department of Justice's Ruling on Closed Captioning and Audio Description
Esther Baruh, NATO Director of Government Relations
Chuck Mulhearn,Dolby
Beth Figge, QSC
Jorn Erkau, Sennheiser
Christopher Simpson, Sony

3:30 - 5:30 - Goody Bag Pick-Up (with full registration)
Sponsored by Sonic Equipment Company

4:15 PM - 5:00 PM - Measuring Cinema Marketing
Rich Daughtridge, Leitersburg Cinemas

This presentation is for theaters of all sizes to consider. It deals with social media, digital media, event marketing and more. Marketing for movie theaters in today's world is critical.

5:00 PM - Break - Check-in at Hotel, Relax at Houihans
Don't forget your Goody Bag!

6:30 PM - 7:30 PM - Opening Night Reception
Sponsored by Veezi

7:30 PM - 9:30 PM - Mid-Atlantic NATO Scholarship Awards Dinner
Join us as we Celebrate 100 Years of Advocacy & our 33rd Year of Scholarships!
Sponsored by SEB Security

9:45 PM - After dinner social at Houlihan's - Hilton Hotel

DAY TWO: Wednesday, May 10, 2017
A DAY AT THE MOVIES!

This event will be held at the Regal Kingstowne,
5910 Kingstowne Center, Alexandria, VA 22315

8:45 AM - 9:45 AM - Film Studio Meet & Greet
Continental Breakfast will be available
& We invite you to Enjoy NCM's Pre-show

Participating Studios: Annapurna, Bleecker Street, Broadgreen Pictures, Focus Features, Fox, Lionsgate, Roadside Attractions, Sony, Universal, and Warner Bros.

9:45 AM - Dolby Atmos Demo followed by Studio Presentations

12:30 PM - Lunch
Special Program Sponsored by NCM

1:00 PM - 3:00 PM - Studio Presentations

Mid-Atlantic NATO Newsletters

Spring 2012

Fall/Winter 2010

Summer 2010

Spring 2010

Fall/Winter 2009

Summer 2009

Spring 2009

Please use the form below to sign up to receive our newsletters for email.

Agenda - updated 5/7/19

Wednesday, May 15, 2019

The following events will take place in the Live! Hotel Event Center

9:00 am – 3:00 pm - Registration & Check-In

All attendees including Vendor Reps, Studio Reps, and Theatre Delegates should pick-up Name Badges and Event Tickets.

9:00 am – 11:30 am - Trade Show Exhibitor Move-In

Look for Show Staff in Bright Orange Shirts for assistance with access to the Ballroom. Please Note: You will be entering the first door to the right as directed in the Pre-Function area where a meeting will be taking place. Please watch noise levels in this area.

10:00 am - Mid-Atlantic NATO General Membership Meeting

Open to All!

10:30 am - “Captioning: An Open and Closed Case"

From Hawaii to Washington, DC, we will explore your responsibilities under current accessibility regulations, and the movement to enact Open Captioning laws.

Doug Murdoch - Executive Director, Mid-Atlantic NATO

11:00 am - NATO State and Federal Government Relations

Paid Leave to Plastic Straws, a report on local and national legislative trends affecting theatres.

Esther Baruh - Director of Government Relations, NATO

11:45 am - "Which Theatre Association Does What?"

With the introduction of the newly formed ICA (independent Cinema Alliance), we'll chat about the roles of your local/state/regional association, and NATO, and how they all work in synergy to one another.

Belinda Judson - Regional Liaison, NATO

12:00 pm - Independent Cinema Alliance/Cinema Buying Alliance

Come hear how the Independent Cinema Alliance promotes the preservation and prosperity of independent cinemas as an essential part of a healthy motion picture industry.

Bill Campbell, Chairman, ICA
Rob Del Moro, Executive Advisor, CBA

(Independent Theatres Only for this session)

12:00 pm - 12:30 pm - Trade Show Exhibitors and Large Circuit Lunch

While the Independent Theatres are off in a private meeting, let's sit down for lunch together before the trade show floor opens. There will be seating throughout the trade show, but the booths will remain closed. Relax!

12:30 pm - 3:30 pm - Lunch and Trade Show

Join us for a great opportunity to meet over 75 theatre suppliers and service representatives at 50 booths located throughout the trade show floor!

Lunch Sponsored by Sparkle Cleaning
Your hosts: Henry Bonilla, CEO and Sandra Vasquez, President

Please note, lunch will end at 2:00 pm.

2:00 pm - 3:30 pm - Goody Bag pick-up on the Trade Show Floor

Once you have finished with lunch, be sure to trade-in your goody bag ticket for a goody bag. Note, only those with a full registration will receive a goody bag ticket.

Mid-Atlantic NATO Scholarships

Since 1985, over $665,000 in scholarships have been awarded to a total of over 440 theatre employees of Mid-Atlantic NATO member theatres.

In May of 2024 we awarded our scholarships

2024 Winners

2023 Winners

2022 Winners

2019 Winners

2018 Winners

2017 Winners

2016 Winners

2015 Winners

2014 Winners

2013 Winners

2012 Winners

2011 Winners

Membership Services

Advocacy and Lobbying
The Mid-Atlantic National Association of Theatre Owners works on behalf of Maryland, Virginia and the District of Columbia exhibitors on local, state and federal government issues. The Association maintains year round lobbyist's in both Maryland & Virginia who monitors pending legislation.

Industry Issues
The Association works in conjunction with other affiliated organizations to address common industry issues for the betterment of our industry. The Association also acts as a resource office for the exchange of ideas and information relating to the industry.

Publications
The Association publishes its newsletter throughout the year to keep members updated on local, state and federal activities, as well as industry issues affecting the exhibition community.

Events
Annual Membership Meeting. There is an annual membership meeting of the Association giving members the opportunity to meet and share their viewpoints with other members.

We hold a spring seminar to provide field level managers and corporate personnel the opportunity to interact with the studio representatives. The major studios preview footage of upcoming films and discuss marketing plans and promotions for the upcoming seasons.

Educational Workshops. Educational Workshops, allow all levels of exhibition (field level managers and corporate managers) the opportunity to continue learning more about the industry; topics have ranged from concessions to public relations to labor issues.

CLICK HERE FOR THE MEMBERSHIP APPLICATION

Why Join?

Let’s start off with, “What is NATO”? What does it stand for? NATO stands for The National Association of Theatre Owners. There is a national level as well as a state or regional level. On the national level, NATO is the leading motion picture theatre trade association in the world which serves the business, legal and technical interests of movie theatre owners in the United States and around the world. The state and regional units serve as the grassroots of exhibition.

Every year state and local governments bring home national concerns and issues that focus on our industry and local theatres. They also are looking for more ways to bring in taxes to make up for deficits in their budgets. These governments may act upon these issues with a lack of knowledge and thereby adversely affect our business. But as a member of your state organization, we can join together to let our positions be known.

We also offer seminars and scholarships to our members, as well as the opportunity to network with the other exhibitors.

If you are not a member we ask that you join us. Annual dues are very affordable, while the benefits are many.

CLICK HERE FOR THE MEMBERSHIP APPLICATION

For more information on joining, complete the information below (include theatre name & number of screens in the "Message" section):

About Us

General Purpose
To unite for the mutual benefit, protection, and improvement of the motion picture entertainment industry.

Specific Purposes
Within the parameters of the general purposes stated above, the specific purposes of this non-profit corporation include but are not limited to, the following:

To encourage among persons in the motion picture theatre industry a close personal relationship and a friendly spirit of cooperation;

To establish and maintain a trade association for the benefit of the industry and the members thereof;

To cultivate and foster the highest possible standard of motion picture exhibition, production, theatre management, trade relations, business conduct and community affairs;

To promote, develop and maintain the general welfare and prosperity of persons, firms and corporations engaged in or associated with the motion picture industry; to improve by all lawful and ethical means their status and condition; to secure and retain the good will of the public for the motion picture theatre industry, and for all persons and businesses associated and affiliated therewith;

To gather, receive and disseminate such information as may be helpful to the members and associated organizations; to exchange ideas and render mutual assistance; and to provide helpful educational and vocational advice and guidance;

To forward progressive and public programs and to make every proper and lawful effort to uphold, dignify and protect the motion picture theatre industry, and all business and industries affiliated therewith or related thereto;

To interest itself, on behalf of its members and the public, in legislation conceived for the public good and for the good of the industry, and to oppose legislation which may be adverse to the public interest or the motion picture theatre operation or profession;

To carry out and perform any and all of the usual functions of a trade association or “Chamber of Commerce” of theatre owners;

To do each and every thing necessary, suitable or proper for the attainment of any one or more of the objects or purposes herein set forth, or which shall at any time appear conductive to or expedient for the protection or benefit of this corporation and its members, and to do such things in any part of the world as principal, agent or otherwise.

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